The Small-to-Medium (SMB) business segment may be one of the most misunderstood markets ever. Vendors erroneously assume SMB is a large, undifferentiated market that is easy to sell into, especially compared to large enterprises, where big brands and massive corporate sales forces are needed to get a foot in the door.
In fact, SMBs vary substantially in their technology needs. The smaller prospect is very different than the larger mid-sized firm in terms of the technologies they can use as well as how they buy, support and implement these technologies. The differences between small and mid-sized companies are well-illustrated by their document management technology needs. In particular, integrating electronic document management technology with the business applications commonly used by the small enterprise poses a special challenge. continue reading...
In today’s business world the ROI of any project is important as competition increases, it is imperative that a company make sure investments generate a large enough return. Increasing business efficiency is the most compelling reason for investing money in any project. Obviously technology has helped many businesses over the last 10-15 years become more efficient. Just replacing typewriters with word processors and calculators with spreadsheets initiated a huge increase in productivity per employee. Taking the next step is more challenging than simply replacing one tool for another as these programs were basically point solutions. It was predicted as early as 1975 that the “paperless office had arrived”. Obviously progress has been made toward this goal, but the amount of paperwork necessary to run a business (particularly a regulated one such as financial services and medical clinics) has increased a great deal since 1975. Just to maintain the status quo requires businesses to move to the next level in office productivity and implement a complete document management solution. continue reading...
The Small-to-Medium (SMB) business segment may be one of the most misunderstood markets ever. Vendors erroneously assume SMB is a large, undifferentiated market that is easy to sell into, especially compared to large enterprises, where big brands and massive corporate sales forces are needed to get a foot in the door.
